FIVE NEW FRUIT FLAVORS SET TO LAUNCH FOR FRUJUICI BEVERAGES
Tamarac, Fl. – Good just got better with the Launch of five new flavors from Frujuici Beverages, an ultra-premium fruit flavored beverage packed with 100% Vitamin C.
“We are really excited about the new flavors, Bursting Berries, Orange Mango Tango, Lemon Strawberry Pucker, BerryBlue Explosion and Cherrylime Squeeze and what they will bring to the category,” said Frank Natale, President of FruJuici Beverages. As kids get older, looking and appearing “cool” quickly becomes a top priority and even the drink they carry around can take on increasing significance. FruJuici Beverage marketers have picked up on this and have begun to more specifically target “tweens” and teens for our line.
It’s really about FruJuici’s unique flavors and package presentation, As you might expect, pouch drinks work especially well in lunch boxes and probably up through middle school, which is the crossover point, and after middle school and by the time you get to high school they don’t want to be carrying a product that says kids on it. The perfect combination of FruJuici packaging and design will cut through the clutter and will catch the eye of the consumer.
“It is important for us to launch FruJuici and our “Juici up ur World” campaign in a way to drive tweens and teens towards our brand and keep them interactive through our social media platforms, FruJuici.com, FruJuici Mobile, Photo Graffiti Apps, You Tube, Instagram, Facebook, Twitter, and our own interactive FruJuici Slot machine; so tasty it’ll make you tweet! One of our most interesting platforms will be featured on My QME which launches in mid September, a new social media marketing website built to connect brands with their customers and reward them for sharing across their personal network through Qme and beyond.”
FruJuici Beverages has creatived the right complement of fruit flavors balance to fit our target market taste profile. In mixed blends of Fruit Flavor combinations FruJuici tastes and looks great while delivering 100% Daily Value of Vitamin C.
What can you expect from the new flavors?
1.There is the initial introduction of flavor when the product is first introduced to your taste buds.
2.It’s immediately followed by a whole rounded burst of taste that centers itself in your mouth before taken in.
3.Once ingested you get the unique finish with hints of flavors that denote the beverage’s complexity that lasts well after your sip is done.
Offered in a 20oz bottle with a SRP under a Dollar, each flavor is 100 calories per serving,
The new FruJuici flavors will hit markets by early September and will available throughout the East Coast, with expansion plans to the Mid West and West Coast by 2nd Qtr 2014, with a SRP of $0.79 – $0.99; FruJuici will be sold in C-Store channels, Super Markets and specialty retail outlets. For more information about FruJuici please visit www.FruJuici.com and please “like us” FruJuici on Facebook.