Adapty is a service for analyzing and growing mobile in-app subscriptions. We build a set of tools that help mobile developers and marketers to increase the conversion rate to paid subscribers and manage subscription infrastructure. Only in the App Store there are over 2M apps and 90% of them are monetized with an in-app subscription. 5 years ago when we were working on Easy Ten (mobile language learning app) market was 10 times smaller than now. So we see that subscription is dominating the mobile market.
What we’re building is a one-stop tool for mobile subscriptions with a focus on marketing. Competition is extremely high now among mobile devs, so it’s important to manage customer retention, find the right price for each user and precisely calculate unit economy.