In today’s fast-paced professional world, building a personal brand is essential. When potential employers, clients, or collaborators research you, they don’t stop at your LinkedIn profile or your social media following. It’s not just about showcasing your skills but consistently demonstrating your expertise and value. However, as professionals, you’re deeply engrossed in research, compiling valuable information, and coming across intriguing content. You’re focused on doing your work and expanding your knowledge. But the challenge arises when you want to turn this wealth of information into a powerful personal brand and monetize your expertise.