Define is an e-commerce brand founded by three siblings who firmly believe that life is a journey that is often not a straight line but a path with many divergent routes along the way. Growing up in a close-knit family, we always dreamed of creating a family business but eventually went our separate ways to college. Due to the pandemic, we found that our paths crossed in ways we never could imagine. In 2020, we collectively decided to jump into entrepreneurship together. We created the Define Planner to empower people to navigate each day with purpose as they travel along their unique paths.