DirectHotels is placing direct bookings as the priority for the new meta-search engine. Members can get promo codes to use on hotels’ official website for an instant discount. What is more, whenever a hotel is offering any benefits for booking directly (e.g. free breakfast or better cancellation policy) it will be visible in the search results. Additionally, the lowest price from all the booking sites is shown – in this case, a tourist can choose the best option based on facts given by hotel and travel sites. Both hotelier and a customer are profitable in this model.