Gift Guru is a mobile app and service to help users give great gifts, on-time, for every occasion. With Gift Guru, users create personal gifting calendars for the important people they celebrate and the events for each. Then Gift Guru helps users prepare for events, with event reminders, budgeting, saving gift ideas, tracking gift history, and more. Then Gift Guru helps users discover ideas for recipients based on the hobbies, interests, and demographics of their recipients.