HalfCute is an online gift marketplace for the people who want to celebrate special occasions by gifting or planning a party. We started our journey as an online cake delivery portal called CakeZone to solve the convenience problem faced by customers while ordering a cake for their special occasions. After scaling in the segment for many years with a core emphasis on customer delight, we are now enabling vendors in the gifting segment to scale their business, to increase brand awareness by creating a marketplace with the appetite to deliver quality products on demand for special occasions.