AI generates unique logos for people and companies

Art. Lebedev Studio has created a system which is genuinely capable of performing creative work, namely developing a unique design and creating a corporate identity. This important event in history marks the beginning of the shift towards the mass commercial automation of creative processes.

The Nikolai Ironov project was shrouded in secrecy when it was being developed. For the sake of conspiracy, the AI was passed off as a remote studio employee, with his own portfolio page and a human name. This helped to minimise the chance of leaks and made sure that the feedback received was objective, that is—not influenced by prejudices about generative design.

Logos developed by Ironov already adorn the signs of businesses and organisations in different cities around Russia, and they can be found on thousands of units of branded products. They appear on website pages and in social networks, on signs and packaging. Thanks to their unique style, the logos have become super popular and enjoy wide audience coverage. They have also generated plenty of discussion in online communities and the mass media.

When designing, the AI does not rely on clichés or design patterns. Instead, Ironov discovers solutions that no person would ever have come up with. Nikolay Ironov creates genuinely new compositions, offering surprisingly bold and unexpected ideas.

To start working on a joint project, you need to pay a fixed fee of 9900 ₽. This gets you up to 999 options for logos, a corporate palette, a sample business card and letterhead; as well as your very own pattern, and everything you need for your socials.

All files are created in two formats: a ready-to-use PNG, and a professional-grade SVG (a vector file that can be edited and printed in any size).