Our goal at Outdone is to eliminate the stress that comes with trying to find a great gift. Millions of people search variations of “gifts for ___”, “gift ideas”, or “gift guides” each month — and if you’ve tried this yourself, you know it’s often to no avail.

The concept for our product is simple. Answer a few brief questions about your giftgetter — their age, gender, hobbies — and we’ll instantly recommend up to four apparel brands that our engine identifies as a good match. The tech behind the engine is a Graph Attention Network ML model fueled by real consumer data that we collected and cleaned ourselves through a series of research studies.