Parma is a **relationship-centric CRM** for smaller businesses that want to build lasting relationships with their customers and partners.

Parma is built keeping smaller businesses in mind. Those companies often do not have dedicated sales teams and require simple, straightforward & effective solutions to build & keep track of their business relationships.

We believe that the CRM of the future is relationship-centric and should be built on top of a different set of assumptions:

1. It should be about relationships, not sales pipelines. Focus and priority are on the relationship with the person or organization.
2. It should encourage you to stay in touch with your valuable relationships.
3. It should not require an army of consultants to get started. It should be user-friendly and straightforward to use.
4. Relationships don’t happen when you sit behind the computer. So big attention is on mobile experience of the user.
5. It is not for the sales department only. Other teams hold important relationships in the business and will also be using the tool.