Auditions for models and actors has remained an expensive and time-consuming process for years. Casting directors, production studios, brands, and the like have to spend upwards of $2000 to secure a location, photographer, and equipment. Then spend at least a full day casting, uploading files, and reviewing each audition photo and video. For talent, there’s paying for headshots, driving in traffic, waiting in line, maybe even requesting time off work, all for 30 seconds with a casting director who snaps 1-3 photos of them. With more and more people using smartphones equipped with built-in, high-quality cameras and everyone equally frustrated with the process, it’s time for a revival.

As the first mobile platform that instantly connects talent and productions through the entire casting process digitally, UpCast is the big break the industry needs. Inspired by apps and mobile sites that help us find jobs, dates, food, rides, etc., UpCast lets talent conveniently swipe through castings matched to their specific criteria, and upload live photos and videos from anywhere. Casting directors and companies can then see, filter and book talent digitally, saving everyone much needed time and money.