Veracity is a PR firm in the habit of executing many marketing disciplines — email newsletters, content creation, social media, website development and advertising — while constantly leveraging earned media.
In this media-driven world, knowledge is avidly consumed before decisions are made — making the PR approach even more relevant to organizations today. PR is about relating to the public and the best way to do this is to provide value through knowledge. That’s why it’s critical for organizations to offer insight into their area of expertise.