Barra
Barra is a lightweight website experience layer that brings your most important website actions into one clean, customisable bottom navigation bar. Instead of asking visitors to navigate competing pop-ups, chat widgets, cookie tools, floating CTAs, and feedback prompts, Barra creates a single, consistent place to act, helping businesses reduce visual clutter and guide users towards conversion.
Install Barra with a single line of code or through Google Tag Manager, then tailor it to match your brand. Configure the bar’s text, colours, fonts, transparency, size, padding, placement, and visibility by device. Choose from modules such as checkout, login, meeting booking, privacy and cookie settings, directions, returns, social profiles, feedback, search, and custom links.
Barra helps create a cleaner, more mobile-friendly user experience by keeping key actions visible without overwhelming the page. Marketing and growth teams can track interactions through GA4 and GTM, measure the bar’s effect on conversion, run A/B tests, and collect visitor feedback. With multi-site management, user roles, usage tracking, and Stripe subscription management, Barra gives teams a scalable and measurable way to improve on-site engagement.